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RoberthasbeenemployedbyASMSforsixyearsasProductManagerConcreteAggregatesandEcocem.InthistimehehasbeenmostfortunatetohavedealtwithsomekeypeopleintheConcreteindustrywhomhevaluesnotjustascustomersbutlongtermfriends.HespentashorttimeatCementAustraliabeforebeingtappedontheshoulderbyShaniSmithwaybackin2005.PriortothisheworkedintheconcreteindustrywherehestartedatReadymixin1990.RobertheldthepositionofMajorAccountsManagerforsevenyears.Inthex1cgoodolddaysx1dconcretesaleswasaboutunderstandingtheentirebusinessandcustomerservicewasparamounttooursuccess.HethenmovedtoBoralConcretewherehemanagedthesecondtiercommercialmarketsegmentfocusingonbuildingkeyrelationshipsando8eringthebestsolutionstoboththecustomersandourbusiness.HislaststopinconcretewasatMetromixwherehewasinvolvedinsalesaswellasPlantManagementatbothWetherillParkandAlexandriaplants.Hehasseenmanychangesintheindustryovertheyearsbutisexcitedattheprospectoffurtheringhisnetworkandpromotingallslagproductsthroughoutmanydiverseindustries.RoberthaslearntalotaboutslagandiscertaintheskillsandexperienceshehaspickedupalongthewaywillputhiminagoodpositionpromotingthetruesustainablealternativeRobertCignarellaprofleRobertxbCignarellaViewsexpressedinConnectionsnewsletterdonotnecessarilyrex1decttheopinionoftheAustralasianSlagAssociation.Allcontributionsarewelcomedthoughthepublisherreservestherighttodeclineoreditforstylegrammarlengthandlegalreasons.NEWSBRIEFSwww.asa-inc.org.auSUBSCRIBETOwww.asa-inc.org.auTheConstructionMaterialsIndustryConferenceCMICisabiennialconferencewhichistheleadingconstructionmaterialsconferenceinAustralia.Similarlyto2010theassociationwillbeattendingthisconferenceandabsorbingallthatCMIChastoo8er.Thethemeofthisyearx19sCMICisx18essentialindustryforAustraliax19sfuturex19.DelegatestoCMIC12willenjoyaninsightfulbusinessprogrambalancedbytheopportunitytocreateandrenewfriendshipsatanumberofentertainingsocialoccasions.CMIC12promisestoexpandonthesuccessesofCMIC10andshowcasenotonlytheconstructionmaterialsindustrybutalsoenabledelegatestoenjoythewarmhospitalitythatthecityofMelbourneanditspeoplehavetoo8er.ItwillbeheldattheMelbourneConventionandExhibitionCentrefrom19-22September2012.TheASAispleasedtoannouncethattheywillhaveaboothatthisconferenceandencourageallattendingtovisit.Furthermorewearealwayslookingforpeopletohelpusoutontheboothifthisinterestsyoupleasecontacttheassociationon0242258466.CMIC2012