Holcim Worldwide To Rebrand And Align With Goals For The Future

Posted 09-07-2021
Category News

On Thursday July 8th, Holcim released a statement to the public saying that all market brands are uniting to form a collective front that will actively 'build progress for people and the planet'. In a statement to the public, Holcim’s CEO, Mr Jan Jenisch said, “We are launching our new Holcim group identity as a symbol of our vision to become the global leader in innovative and sustainable building solutions,” he said.


With a deep desire to ‘play their part’ to accelerate the transition to a low-carbon future and circular economy, Mr Jenisch says the new group identity is necessary to accommodate for population growth, urbanisation, and climate change. Mr Jenisch describes Holcim as the “home to some of the world’s most trusted brands in the building sector" which includes  ACC, Aggregate Industries, Ambuja Cements, Firestone Building Products, Geocycle, Holcim and Lafarge. In order for Holcim to work towards their goal to build progress for people and the planet, the decision to unite all these unique companies was made.“Our new Group identity sends a signal to the world that we are fully committed to transforming ourselves to be part of the solution,” Mr Jenisch said. 


- The New Holcim Logo (Credit: Holcim)


Ways in which Holcim will work towards these new goals:

- Using energy-efficient and low-carbon solutions to make cities greener from the inside-out. 

- Developing smarter infrastructure that will enable green mobility and renewable energy all the way to essential sanitation.

- Improving living standards for all with affordable solutions. 

- Building more with less, driving principles of the circular economy. 

- Working to become a net-zero company with sustainability at the focus point of their business strategy.


The Australasian (iron & steel) Slag Association's member, Holcim Australia & New Zealand communicated via LinkedIn that they are "thrilled to join our global company in announcing their new group identity" explaining that "Our world is changing in many ways, with population growth, urbanisation and the climate challenge, so too must we. [This] announcement reinforces our determination to play our part to accelerate low-carbon and circular construction so that we build a net-zero and more inclusive future." 


To read more about this new announcement, please visit: https://www.holcim.com/‚Äč 


There are no comments.

Posting comments after has been disabled.